Nomi Health Website
Nomi is a startup that is rewiring the healthcare system by cutting out the middleman. We worked with them to build a website that would both speak to its bold, revolutionary roots while also instilling confidence within an industry that requires high levels of trust. This was a relatively new brand that didn't have much of an existing design language, so we were given the opportunity to explore not only how to bring their website together but how it would extend through color, iconography and illustration.
CLIENT Nomi Health
ROLE Senior Experience Designer
YEAR 2021
AGENCY metajive
Solving a challenge during critical times
Time was of the essence, and we needed to quickly scale up a website that could help Nomi build credibility, adapt with the company, and pivot as the company rose to help the nation meet the challenges of COVID-19 while staying focused on their main objective. Additionally we worked on naming and largery strategy to help them put down some roots while developing the brand system to scale with the business and be applied across all their touchpoints, beyond the website.
The Strategy
While Nomi is in the healthcare space, they’re not a provider of healthcare in the traditional sense. We set out to tell the story that at their core, Nomi is a healthcare disruptor who refuses to accept that anything can't be done. By demonstrating their ability to work in an agile, time-sensitive, and tech-forward manner we set them up to not only lead with private companies but also with governments and municipalities. Innovative technology implementations are helping define a brand that could scale at break-neck speed.
Design, color & refinement
The design and color palette were critical to establishing Nomi as game changers. As a startup, they hadn’t yet established colors, fonts, or key brand tenets. We worked hard to fine tune a balance between showcasing their fresh approach to healthcare through vibrant and engaging design while ensuring they would be received as a trusted healthcare company. In addition the use of subtle animations and well crafted interactive moments we made sure you wern’t going to confuse them with anyone else in the space. As Nomi continues to grow, our work in this area continues to evolve.
The Results
Our initial work with Nomi coincided with the early days of the pandemic. Traditional healthcare models were(and are) struggling to meet the escalating demands for COVID-19 testing, Nomi was perfectly positioned – with their agile approach to healthcare and new website – to put their next-generation process to work. By mobilizing a ground-up supply chain for local governments and organizations across the country to quickly deliver testing at scale – with speed, efficiency, and accuracy. With COVID-19 testing sites in 15+ states, and are become one of the nation’s most reliable and prolific providers of community-based COVID-19 testing.
