The National Baseball Hall of Fame has a vast collection of memorabila and artificats spanning back to the beginnings of baseball. They are currently working on adding as many of these pieces to an online database so fans and historians have access to this chapter of history anywhere they may be. We were tasked with coming up with a way to drive traffic to their site using the millions of pieces of memorabilia, photography and flim clips that they have available. To do so, we decided creating an online exhibit series which leverages these assets while telling compelling stories would help provide the historical context an online database could not provide. We then would create and launch a new exhibit on a new topic each month. For our first exhibit, we wanted to tell  the story of the 2016 Chicago Cubs and the road it took to kill a 108 year loosing streak.