Tacony came to us to update their e-commerce platform for both their Simplicity and Riccar vacuum brands. These two brands share a near identical product, but targeted at two different types of consumers. With Simplicity, they market towards a fun and vibrant group of users, while Riccar focuses on more of the upscale and premium segment. This project involved me using the same wireframes to produce two unique websites that share the same platform, while allowing each brand's personality to shine through. 

Tacony came to us to update their e-commerce platform for both their Simplicity and Riccar vacuum brands. These two brands share a near identical product, but targeted at two different types of consumers. With Simplicity, they market towards a fun and vibrant group of users, while Riccar focuses on more of the upscale and premium segment. This project involved me using the same wireframes to produce two unique websites that share the same platform, while allowing each brand's personality to shine through.